Isn’t it about time for the tides to turn back towards the real? When rap finally does, after being plasticized and packaged in a bubblegum wrapper for over a decade, Big Scoob is going to be right there, waiting for the moment to unleash his gutter-music movement. The signs are there: you have cats like Jay Rock in the West making music strictly for the streets, legendary producers such as Dr. Dre claiming that rap has gone soft, and Tech N9ne–who’s based his whole catalogue off of his life–about to have the biggest year of his career.

So clearly, the forecast is set for Scoob to have a breakout year. After shaking off the rust with Monsterifik, his personality and flow is ready to come out in full with Damn Fool. In a business where your skill is often measured by your success and not the other way around, it’s refreshing for someone like Big Scoob to come along with a purpose other than strict monetary gain. Remember: this is a man who brags about getting free cable for the past ten years, so it’s obvious he hasn’t lost his footing when it comes to his roots.

What makes Scoob easy to root for is the fact that he’s real with a big league personality. Big Scoob doesn’t go by the title just because of his size. Scoob will shoot it to you straight, no matter what the topic is. This is apparent from watching some of the videos that we’ve posted recently on the blog, from Scoob arguing with Glasses Malone about automobiles to his rant on a tour bus, Scoob doesn’t pull any punches. It’s why you want to see someone like that break out: wouldn’t you love to have someone in a prominent position call out the music business for all the nonsense that it entails? When asked what rappers Big Scoob was listening to these days during an episode of Damn Fool TV, I remember Scoob finally saying “I’m not going to lie, I don’t really fucks with anybody these days.” It would be nice for Scoob to attain that position of power this year to where that message would be heard, because it represents a silent majority of people who are simply fed up with the lack of substance or passion in a lot of the music that predominates radio and television. Tech doesn’t have a legion of followers because he’s like everybody else, it’s because he’s real, and Scoob is no exception.

Look for Scoob to fit into a niche of reality-based rap that’s soon to take place. The pieces are set in place for an industry overhaul: as the majors sink and the independent labels swim, 2011 looks to be a year in which a tide will turn, not all at once, but a definite shift. Scoob has already been keeping fresh with appearances on Krizz Kaliko’s Shock Treatment, Jay Rock’s Black Friday mixtape, and most recently Tech’s Bad Season mixtape. On these guest appearances you can tell that Scoob is more comfortable in the booth, expressing himself just as freely as he would over a bottle of Crown Royal Black Cask. With Damn Fool to be coming out in 2011, Scoob’s set to let his persona out of the cage, and show the industry what it means to keep it real. Scoob’s been doing it for a minute now, despite tours, acclaim, and the rest that comes with being a Kansas City legend, so don’t expect anything to change once he’s loose.