Jay Rock’s striking charisma and honesty is on full display in Schoolboy Q’s latest music video “What’s The Word”. Top Dawg Entertainment kills it again with another music video that elevates beyond mere entertainment. With music videos like “What’s The Word”, “Diary Of A Broke Nigga”, and “No Joke” Top Dawg Entertainment is churning out music videos that tell captivating stories of hood life shot in a way that doesn’t shy away from the reality of the concrete jungle. The stark yet stylish results are mind-blowing, crushing everything that music video television has to offer.

Click here or watch below to watch Schoolboy Q’s “What’s The Word”, from his upcoming mixtape Setbacks set to release on 1/11/11 on iTunes.