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MTV Kicks Off ‘New West’ Weeklong Coverage

Published: April 19, 2011 in Uncategorized by

MTV News has announced a special weeklong dedication to the New West beginning Monday April 18. The weeklong coverage will include highlights on some of the West Coast’s brightest stars including Nipsey Hussle, Odd Future, and TDE’s own Black Hippy. The press release had this to say of Black Hippy:

Then there’s the four-man group known as Black Hippy, made up of Kendrick Lamar, Jay Rock, Ab-Soul and School Boy Q. The foursome have made quite a bit of noise on the underground and it they seem to have already caught the attention of some important people in the industry.”

“New West Week” will also include a look at California’s diverse hip hop community and the growing art movements. Each day of New West Week will feature its own category: The Black Hippy, The Future, The Up And Coming, and The Party & The Underdog. With Black Hippy’s quick rise to fame, MTV’s coverage should prove to be another great step for the West Coast ambassadors.

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