As streaming and pirating become more prevalent, merchandising becomes vital to the survival of an artist/label. Luckily for Strange Music, merchandising is a strong suit.

Recognizing this shift in the music industry, DJ Booth‘s Yoh shed some light on the importance of merchandise, and Strange Music is one of the names mentioned. Yoh uses Strange Music as an example of how offering a complete selection for fans to choose from, cutting out the middle man, and becoming the source can go a long way.

What’s key though is that they have their own warehouse with a printing press and their own distribution. That’s nothing but profit since no third party is able to reach into their pot. This kind of operation takes merchandising as an additional source of income and turns it into a separate business.

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• What are your thoughts on the article?
• What’s your take on merchandising in the music industry?
• What are your favorite pieces of Strange merch?

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