With the release of “Hood Gone Love It“, Jay Rock is marking a turning point in his career. Leaving behind label issues with Warner Bros. and numerous delays, the Watts native now looks to the future as a heavyweight West Coast representative on Strange Music. The first single from his debut album, Follow Me Home, pairs Jay with his Black Hippy companion, Kendrick Lamar. The Los Angeles Times recently published an article highlighting Jay’s turbulent career,on “Hood Gone Love It”, the article notes:
“Hence, ‘Hood Gone Love It,’ where producer J.U.S.T.I.C.E. League combines Lamar and Rock with a symphonic Isaac Hayes sample. Rock sketches a picture of hood life, with ‘barbecue pits and mini-bikes, mini-skirts and Miller Lites.’ He raps like a bruising Walter Mosley character, full of tough talk and balled fists.”
The single is quickly gaining momentum and giving Jay Rock a much deserved turn in the spotlight. Combined with a brand new music video, “Hood Gone Love It” is guaranteed to lead Follow Me Home to a blockbuster release.
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