Like Public Enemy once did in the late eighties, Black Hippy is lighting a fire under the music industry and giving listeners more than just commercial appeal.
The group, made up of Jay Rock, Kendrick Lamar, Schoolboy Q, and Ab-Soul, has been making waves on the West Coast for the last few years with numerous freestyles and music videos. Powered by Top Dawg Entertainment, the group came together from the members’ constant work with each other. The use of urban commentary in their music has drawn them comparisons to some of the biggest collectives in hip hop. Although originally from California, the group manages to avoid gangsta rap stereotypes and instead focuses on lyrical delivery over catchy tunes. Between freestyles and collaborations, the group has also found success in solo careers. Kendrick Lamar and Jay Rock stand out as the most publicized of the group, but Schoolboy Q and Ab-Soul continue to be major contributors to all Top Dawg releases.
On Follow Me Home, Black Hippy joins Jay Rock for a posse cut that features the organic production fans expect to hear from the group. “Say Wassup” grooves with a funky, ethereal, and jazz-like vibe that give the four MCs the perfect foundation to handle bars on. Always intelligent and always controversial, the group gives Follow Me Home a thoughtful edge, and proves that the West Coast is about more than just guns and drugs.
Stay tuned for the “Say Wassup” music video premiering tomorrow, July 19, 2011!
Click here to pre-order Follow Me Home.