Krizz Kaliko is known for his mastery of the mic as a rapper and singer, but something else has made its way into his extensive resume in entertainment: music video director.

In an interview posted by XXL, Krizz Kaliko reveals how he get started as director for his own music videos. As it turns out, an act of theft led to what is now a must for any Krizz Kaliko project: a huge number of music videos.

As Krizz tells it:

You’ve shot 12-15 videos for this album. Why so many?
My last release, Kicking And Screaming, we had an intern named Anthony. I told [Strange Music CEO] Travis [O’Guin] that I had this idea to shoot all these videos, and he said, “It’s probably a good idea to shoot two or three of them, but not 10 or 15.” But I told Anthony, “Why don’t you just steal the camera and we’ll go out and shoot our own videos?” So we did. And it doubled my album sales… I think it gets people more into the music.

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• Would you steal something if you knew it was the right thing to do and no one would be worse because of it?
• What do you think of Krizz’s decision?

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