Gianni Cash Of ¡Mayday! On The Making Of ‘The Ride’ [SM Exclusive]

Jun 30 2011

Following the release of the official music video for “The Ride” from ¡Mayday!, bassist Gianni Cash took time away from the All 6’s And 7’s Tour to speak to us regarding the making of the video, and the experience of working with Del The Funky Homosapien. Having had a hand behind the production of the track, Gianni Cash was able to give us a real look at how the video came about.

Gianni shared some insight into the original idea behind the video and the complications that led to a brand new concept:

“We had a different idea for the video. We had Bernie and Wrek, they’re kind of the ones who think about the treatments and stuff like that. We all put in, we all give our two cents and stuff like that. We were originally going to do some like zombie shit for that, like in an office space, ala Office Space. It didn’t really work out because we had Del for a few hours, and the scheduling with the office space that we wanted to rent wasn’t going to work out, so we had to switch it last minute. Then, Bernie or Wrek, I think it was Bernie was like, “Dude man, we need to fucking get him in a fucking coffin bro, and video tape him. We’ll just walk around with this coffin, and just have fun.” So, we kind of just went from there. It wasn’t really like “Alright, we’re going to go here, we’re going to do this.” We always do our videos very fun, and we shoot a lot of shit. We compile our shit, we consolidate, and we go from there. We kind of try to make some dope shit, visually. Everything is on the spot, everything is very real. Very freestyled.”

Of course, joining ¡Mayday! for the video shoot was celebrated MC Del The Funky Homosapien. Given the high profile guest appearance, working with him was not quite what the band might have anticipated:

“Del is the fucking coolest motherfucker on Earth. He was like making beats while we were shooting the video and shit, like on his iPad- he had like little boom boxes. The dude is like a legend man, I grew up listening to Hieroglyphics and Del , you know, he’s like a major stamp on hip hop in general. The dude, you know, at first you’re like “Oh Shit”, I was a little star struck, but you know I kept it cool. I spoke to him, and the dude is mad cool, mad humble. You know, he’s just one of us at the end of the day. He’s just a cultured cool cat, and he was down to do it all man. We fucking shoved him in a coffin, we closed the door and shit. We had this little GoPro camera, we had a light inside the coffin. We attached the GoPro to the inside of the coffin. None of the shots made it into the video because of the quality of the video, but nonetheless, he was willing to do whatever we asked him to. He was down for the cause. We shot that video like, the week before we left to Kansas City on tour.”

Click here to watch ¡Mayday! “The Ride” featuring Del The Funky Homosapien.

Catch Gianni Cash and the rest of ¡Mayday! on the All 6’s And 7’s Tour. Click here for tickets and VIP packages.