The atmosphere lingering above the Strange Music compound in Lee’s Summit, MO is almost like that of another world. Upstairs, the social marketing team works in an overheated space. The thermostat reads 83 degrees. The air conditioning chose to malfunction on this day, but that hasn’t slowed the workers in their effort to keep fans informed over Facebook, Twitter, the Strange Music Blogs, and even Tech N9ne’s official website. Below, Tech N9ne sits at the main front desk taking calls and answering questions for several interviews. Earlier, Tech had arrived to the office and mentioned that he had a full day with eleven interviews lined up. In the days prior, MTV and HipHopDX.com had been through these very hallways, taking a peek into the world of Strange Music. The buzz circulating around the break room is almost like its own living entity. Publicists and industry insiders type away on their laptops, keeping track of sales numbers. Travis O’ Guin sits quietly, almost as if he was carefully contemplating his next chess move. Not saying a word, he just watches and listens. With a concentrated look on his face, Travis O’Guin resembles a general, rather than the CEO of the top independent music label. The feeling in the air is powerful, but exciting at the same time. Everyone from the workers in the warehouse to the employees scattered about can feel it. Nobody wants to say it, but everyone can feel it. Tech N9ne is about to break through.
Upon release, All 6’s And 7’s created a frenzy unlike any other Tech N9ne album before it. Early reports indicated that Best Buys around the country were selling out of their exclusive edition. iTunes’ front page showed All 6’s And 7’s at #3 in overall sales, staying atop albums from Lady Gaga and Arctic Monkeys. This was after less than 24 hours. Something was happening. This album was it. There was no turning back. This was absolutely, positively do or die. If this album did not tear down the barriers of the industry, then nothing would. Tech N9ne took a risk just like he did when he first created Strange Music. The leap of faith was enormous, but before the clock had even struck twelve on June 7, the end result was looking promising.
For years, fans have been loyally following Tech every step of the way. When Absolute Power launched the FTI movement, the fans were right there with their middle fingers pointed high in the air. When Tech took four years to release Everready, fans begged for more music . Every success and failure, the fans have been there. It was no surprise then, that when Tech confirmed the numerous high profile collaborations on All 6’s And 7’s, the fans seemed divided. There were those who weren’t quite ready to share Tech with the rest of the world, especially if it meant mainstream success. There were others who understood the message in Tech’s music, and stood by his side no matter what. And so it was, those that stuck with Tech N9ne would move forward in the era of All 6’s And 7’s. Those who chose to turn their backs to him would be left behind as the Strange Music world prepared for expansion. Tech N9ne calls his army of fans Technicians. That’s exactly what they are, an army. A mass of devoted followers who are the very reason Tech N9ne is about to bring his music to the world. It is the fans who have given All 6’s And 7’s the opportunity to spearhead a new revolution in the music industry.
Currently, insider reports estimate that Tech N9ne is about to have the biggest selling album of his career. Sources from Billboard have reported that All 6’s And 7’s could move upwards of 50,000 copies in it’s first week, thus giving Tech N9ne the #3 position on Billboard’s Top 200. The significance of this occurrence is almost too much to express in words. Every single fan who has ever wanted Tech N9ne to change the face of music is about to see it come to fruition. Tech N9ne’s All 6’s And 7’s is at the cusp of landing at #3, directly behind mainstream giants Lady Gaga and Adele. The impact of this lies directly with the fans. Without the Technicians, there is no Tech N9ne, there is no Strange Music. Each and every fan who has ever stood by Tech N9ne’s music and hoped for his success, now has the opportunity to be a part of history in the making.
In the final hours of the battle, Tech N9ne is neck and neck with another mainstream band for the coveted #3 spot on Billboard. This mainstream band is powered by the industry. What they don’t have in their corner is the power of a Technician. Leading into the last days of war on the industry, every Technician holds the power in their own hands to spread All 6’s And 7’s, to go out and purchase the album, to support the very man who has sacrificed everything for his music. If ever there was a cry for change, this is it. The lines are drawn, and as Technicians show their strength in numbers, no one in the music industry can comprehend what is about to happen. Hold steady because this, this is the Promiseland.
-Victor Sandoval, Assistant Editor Strange Music
Follow Victor on Twitter: @VicMSandoval
Click here to purchase All 6’s And 7’s Deluxe iTunes Edition.