The event held at Californos had a great turnout of fans who dressed in their formal attire to show support and make their appearance in Krizz’s video. Always the family man, Krizz had many relatives in attendance as well, many sitting front row in the piano ballroom. Krizz’s wife Crystal, who shares a verse on the song, looked stunning in her ballroom gown and played her part to perfection, while Strange Music labelmates ¡MAYDAY!, Ubiquitous and Team Stone showed up to the shoot, having just got in town to kick off the Something Else Tour.
The concept of the video? We won’t give that away, but we can share a tidbit from director Anthony Devera, who says that this is the most cinematic video that the Strange Music video department has shot: “It was all in one room, so our lighting guy had a field day. It’s going to look amazing.”
We’ll be sure to keep you posted as the video goes live on Strange Music’s YouTube.