‘It’s About An Independent Thing’ – Sean Malto On CES Cru’s ‘Juice’ Music Video, Hip Hop and Skateboarding

Apr 8 2013

Star-studded would be a great way to describe the CES Cru “Juice” Music Video from Constant Energy Struggles. There are appearances by underground rap legends Tech N9ne and Brotha Lynch Hung, but the true icing on the cake was the cameo by Kansas City skateboard icon Sean Malto.

We talked to the young Kansas City giant to get his insider’s take on the making of the “Juice” music video.

Here’s what he had to say…

How did you end up starring in the ‘Juice’ music video?

The guys at Strange Music set me up for it. They knew I had a skatepark near downtown Kansas City and I guess they thought it would be the perfect location for them to shoot the video. They asked me and I was like, “Of course.” It’s Kansas City, so obviously I want to be a part of it. The dates for it though, I was gone, so they actually pushed the shoot back a week so that I could still be in it. That was really cool, I was psyched. It came about because of the skatepark and the location.

What can you tell me about your role in the video?

I play a skater in Kansas City and I’m going around town, showing off different part of the city. I’m on my way to a show with Tech N9ne and CES Cru. They’re performing and it’s like a club scene with people dancing. So I show up and trip out, like, “Whoa, it’s crazy!”

The video does an incredible job of showcasing Kansas City and the artistic culture that people may miss out on if they’ve never been here. What is it like to be a part of that?

It’s a great feeling to be a part of Kansas City in general. It’s a great feeling to be a part of this video that shows the culture of rap and skating in Kansas City. I’m glad that we’ve made this connection between CES Cru and Tech N9ne with skating. It’s a cool thing and hopefully we can continue to do stuff together and support our city.

What is it about hip hop and skateboarding that meshes so well?

It’s about an independent thing. Skating and music – you know, if you make music, you’re going to do what you want and drive your career the way you want. That’s how skating is too. There’s no set times to go skate. There’s no coach telling you how to do it. It’s a real free-spirited and independent world. I think that music is the same and that’s why this video is so cool.

I imagine you’ve seen the video by now, what was your reaction to seeing it for the first time?

It’s definitely a trip (laughs). I’ve never been a part of a music video like that. It’s different. Those dudes did such an amazing job of getting their vision across. When you’re at the skatepark and you see people dancing around, it doesn’t really feel like a club, but then you see the video and it’s like an underground scene.

Before we end here , is there anything your fans should be looking out for?

I have a busy summer. There’s going to be a few tours around the U.S. and I’m focusing on all these contests that are coming up. There’s seven Street Leagues – three are international and four are in the U.S. If you want to look out for it, look for Street League.

Sean Malto

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CES Cru - Constant Energy Struggles

  • What’d you think about the Juice video? What was your favorite part?

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