In an effort to take Strange Music global (or “Strange The World” as JL would say), Strange Music CEO Travis O’Guin has taken Strange to the entertainment capital of the world, Los Angeles, with an office and event space known as “Strange Music West” or Strange Music Hollywood.

Located on Hollywood Boulevard, next to the Dolby Theater, Strange Music Hollywood gives Strange a presence on one of the biggest, most-visited streets in the nation.

Helping ensure that presence is felt are some amazing video screens that overlook the highly trafficked street, playing a constant loop of all the Snake & Bat artists!

Having just been installed and set live this week, it was only fitting that Travis and Mackenzie were on site to take in the monumental moment and document it for posterity.

Before…

A post shared by Travis O’Guin (@strangemusicceo) on Aug 16, 2017 at 6:36am PDT

 

AFTER!!! Testing..1, 2 Testing 1,2,2,2 !!!Awwwwwww shit… Here we go!

A post shared by Travis O’Guin (@strangemusicceo) on Aug 16, 2017 at 6:39am PDT

 

I have been walking up and down Hollywood Boulevard my entire life, and I never could have imagined that I would ever see my own image and the images of my Strange Music family on this corner I have passed hundreds of times, next to the Dolby Theatre and just across from the El Capitan. Brought me to tears. So proud of everyone involved in the beautiful era we’ve just begun as #StrangeMusicHollywood slowly takes form before us. (video credits: @dennydenn, who unreservedly stood on the street of Hollywood Boulevard in full danger of being run over for the sake of getting a good angle for this video)

A post shared by Mackenzie Nicole (@therealmackenzienicole) on Aug 17, 2017 at 4:50pm PDT

The screens in and of themselves are a great addition to the Strange empire, but when you consider where Strange started way back in the day–in Travis’ basement–it becomes all the more amazing.

Even better, things at Strange Music Hollywood are just getting started.

And so it begins…

A post shared by Travis O’Guin (@strangemusicceo) on Aug 16, 2017 at 6:23am PDT